My PortfolioWild Air Wellness
Category: Small, Woman-Owned, Health & Wellness Business
Services: Full Brand Identity, Website Design, Graphic Design
Location: New Brunswick, Canada
Led by Wellness Coach Jennifer Ayer, Wild Air Wellness is a small but powerful sanctuary for those disillusioned by modern life and ready to return to the wild intelligence of the body, spirit, and Earth. Jennifer needed a website and branding to help communicate her vision as to women seeking community, and interested in Earth-based wellness approaches.
About the project
I created a clean, beautiful brand to highlight the Wild Air Wellness values. This visual identity set the foundation for a Squarespace website that is user-friendly and uncluttered, enabling the target audience to find the information they need about Wild Air programs and offerings.
Marketing materials that aligned with the branding and values were also created to help beautifully & effectively communicate the Earth-based wellness approach to the wider public.
Every aspect—from the intuitive layout to the visual design—was crafted to ensure that potential clients feel informed and confident as they interact with the website. The cohesive branding extends beyond the website, ensuring that Wild Air Wellness’ identity is consistent across social media and promotional materials.
A beautiful experience
A polished, professional online presence and pretty, grounded branding ensured a great start for this new initiative, while building trust and connection with the audience from their very first interaction.
Visit Wild Air Wellness
