My PortfolioWild Wonder Nature Connections
Category: Small, Women-Founded Nature-based Business
Services: Full Brand Identity, Website Design, Graphic Design
Location: New Brunswick, Canada
Wild Wonder Forest School offered outdoor nature programs for youth. They needed a website and branding to help communicate their vision of connecting with nature, while educating about the benefits of spending more time outside.
About the project
I created a clean, simple brand to highlight the Wild Wonder values. This visual identity set the foundation for a user-friendly, easy to navigate Squarespace website. The website was essential for helping the target audience find the information needed to sign up for forest school programs, while learning more about the benefits.
Marketing materials that aligned with the branding and values were also created to help beautifully & effectively communicate the forest school approach to the wider public.
Every aspect—from the intuitive layout to the visual design—was crafted to ensure that potential clients felt informed and confident as they interacted with the website. The cohesive branding extended beyond the website, ensuring that Wild Wonder’s branding was consistent across social media, client documentation, and other materials.
A polished, professional online presence and pretty, grounded branded ensured a great start for this new initiative, while building trust and connection with the audience from their very first interaction.
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