My PortfolioShades of Green Permaculture
Category: Woman-owned, Nature-based Business
Services: Full Brand Identity, Graphic Design
Location: Atlanta, Georgia, USA
Shades of Green Permaculture is a regenerative landscape design, build and education firm located in Atlanta. They specialise in edible and ecological landscaping. As their reach expanded, Shades of Green needed an updated brand identity to help communicate their values and aesthetic to potential clients.
About the project
I created a clean, beautiful brand to highlight the permaculture foundation of Shades of Green. The core imagery is based upon the technical drawings used by landscape architects to plan out green spaces. The brand pulls in colours from nature, with pops of bright hues to draw the eye. The branding is ideal for Shades of Green’s target audience: those interested in professional landscape design services and educational programs related to regenerative, natural landscapes.
I’ve had the pleasure of creating numerous marketing materials that aligned with the branding and values over the years. Each beautifully & effectively communicates the firm’s eco-friendly approach to the wider public.
Every aspect of the visual materials for print and web has been crafted to ensure that potential clients felt informed and confident as they interact with the materials. The cohesive branding extended into new Shades of Green initiatives like their Eco Lawns Atlanta program, and has been the basis for lawn signs, truck wraps, brochures and more.
A beautiful experience
Polished, cohesive, beautiful branding and graphic design has helped this flourishing business build trust and connection with their clients. The focus on nature and permaculture values is core to their brand.
Visit: shadesofgreenpermaculture.com
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Explore my website services, brand identity creation options, and graphic design offerings, and make a plan to get your new brand identity and website out into the world. If you’re ready to start on your own design journey together, connect with me.