Branding services
CUSTOM BRAND IDENTITY
Branding Package
I’ll craft for you a visual brand that beautifully & effectively communicates the essence of your business.
Your brand is the combination of your values, vision, voice and style—it’s what makes you uniquely you! Let me help your brand come to life by crafting a logo and look that express what makes you different from the rest.
Ideal for: New or evolving businesses looking for a custom brand identity that beautifully encapsulates their essence.
Timeline: 1-2 weeks
Investment: Starting at $2,700
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• Brand Strategy Session + detailed branding questionnaire
• 4 Initial logo concepts
• Custom colour palette, unique to your business
• Custom font pairing, unique to your business
• 3 Rounds of revisions
• Logo suite: vertical + horizontal logo lockups, 2 brandmarks, wordmark
• Brand Board (PDF overview of fonts, colours, etc.)
• Business card design
• Logo files provided: JPEG, PNG, Vector -
1) Design Brief: questionnaire or interview.
2) Research: Conduct research focused on the industry you’re in.
3) Reference: Brainstorming on the possible design directions to take.
4) Sketching & Conceptualising: Develop the logo design concept(s) around the brief and research.
5) Reflect & present: As ideas mature and take shape, best concepts are presented to you for feedback.
6) Revisions and modifications.
7) Colour choices and variations.
8) Revisions and modifications.
9) Delivery of final files.
10) Celebration! (may involve chocolate) -
• Comprehensive Brand Strategy
• Print marketing materials (e.g. brochures, rack cards)
• Illustration
(add-ons will incur additional costs and time that we will discuss prior to moving forward)
CUSTOM SQUARESPACE WEBSITE + BRAND IDENTITY
Complete Package
Establish yourself as the expert you are with a strategic, on-brand web presence that reflects your values + vision.
You’ll have everything you need to introduce — or relaunch — your brand and business. We focus on the branding first, and seamlessly integrate it into your custom Squarespace website.
This comprehensive website and branding package will ensure you stand out from the crowd and give clients a full, on-brand web experience.
Ideal for: New or growing businesses ready to invest in their future through a beautiful, cohesive brand + website
Timeline: 3-4 weeks
Investment: Starting at $7,200
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WEBSITE DELVERABLES
• Customized Squarespace Site
• Up to 5 pages
• Mobile responsive
• Social media integration
• Custom design elements
• Email subscriber integration
• Customized contact form
• Best practice SEO
• Stock photo sourcing
• Custom 404 redirect page
BRANDING DELIVERABLES
• 4 Initial logo concepts
• Custom colour palette
• 3 Rounds of revisions
• Logo suite: vertical + horizontal logo lockups, 2 brandmarks, wordmark
• Brand Board (PDF overview of fonts, colours, etc.)
• Business card design
• Logo files provided: JPEG, PNG, Vector
SUPPORTS
• 1-hr Strategy Call
• Branding questionnaire
• Website content gathering direction
• 1.5 hour Launch Call + instruction so you can update your own website
• 20% off first year of Squarespace
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1. After you reach out with your inquiry, we’ll schedule a Discovery Call to discuss your project needs.
2. Once we decide to move ahead, I’ll provide an Agreement and first invoice for a 30% non-refundable deposit to book your spot. Upon receipt of these, I’ll send you a Welcome Package with all the guidance you’ll need to submit the info + content for your project.
3. When your calendar dates arrive, I’ll use the content you submitted in advance to start conceptualizing your brand. The ideas that emerge will be presented. When your branding is ready, I’ll start creating your site. We’ll be in regular communication during the design period—your prompt feedback will ensure we stay on track.
4. At the end of the project, you’ll receive all deliverables discussed in the proposal. Finally, we’ll have our Launch Call + instruction and then celebrate your new brand and website! -
• Comprehensive Brand Strategy
• Stock photography fees (to be approved)
• Course or Member Area set-up
• eCommerce integration supporting products or services
• Lead Magnet Design + Implementation
• Appointment Scheduling
• Third Party Integrations
• Print marketing materials (e.g. brochures, rack cards)
(add-ons will incur additional fees and time that we’ll discuss prior to starting your design process)
Your brand makes the first impression. Make it unique, memorable and appealing.
(With a style that truly resonates with your vision.)
FAQ
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The branding/logo design process is designed to take 1 week. To help keep things on track, we'll establish an organized timeline prior to the project start date. I’ll need your detailed questionnaire submitted in advance. Because I’m working with you one-on-one and prioritizing your project within my schedule, not adhering to the timeline may result in your brand creation being pushed back to the next available calendar slot.
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Your brand identity—including the logo—represents your business and instill an impression on potential clients. Your logo is on every website, card, handout, presentation, and package you’ll ever produce. Your logo speaks for itself, even when you’re not there to speak on behalf of your business. But it’s not just the logo—a brand identity is complete visual system that represents your brand. When this all comes together in a logical, cohesive, distinctive package, your business persona is recognizable on every level.
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Lots! Your input is essential. After all, your brand is a reflection of YOU. I’ll provide you with questionnaires and we’ll also chat over video call. Remember a logo is meant to clearly communicate your values and vision, so your direction is key to ensure it aligns with what makes you stand out from the rest.
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A branding project involves a lot of information gathering. We’ll discuss your business goals, history, audience, competitors, brand personality, and more. All of this will provide guidance that determines the design direction. Since you’re helping to set those parameters yourself, you can be confident your brand identity will be just right.
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Compatibility is super important. Be sure to check out my Portfolio—does it have the general style you’re after? You need a designer whose work matches the aesthetic you’re aiming for. You might love how a designer presents their work, or maybe they have a great reputation or you genuinely like them as a person. But if their body of work itself doesn’t feel like you could imagine your project fitting in, you should probably find someone who feels like a better match.
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Yes! All questionnaires I provide are due the week prior to your booked calendar days. That way, when we have our Consultation Call on the Monday your brand design begins, I’ll have had a chance to prepare. We’ll discuss your business in more detail. Your company’s background, goals, audience and competitors, what makes you special—these are all important considerations.
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Yes! IF you’re an existing or past client, these are graphic design services I provide. So, whether it’s marketing materials designed for web or for print, I’m able to create those as an add-on service. we can chat about this during our Discovery Call. These add-ons will incur additional costs and will have to be booked in to my calendar.
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A 30% non-refundable deposit is required to secure the project booking. The remaining 70% is paid in 2 installments, with the final payment due upon completion just before the final deliverables are sent to you.